Emma Bridger, Lee Smith

People-First Internal Communication (eBook, ePUB)

Improving Engagement and Retention in the Workforce

• Format: ePub

Produktbeschreibung

How can you reinvent internal communication to truly connect people and drive performance in the age of AI?

People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee engagement and build thriving workplace cultures.

Written by Emma Bridger and Lee Smith, this book shows you how to design communication strategies that put people at the heart of every message and channel. With real-world examples from NATS, Bupa and the University of Leeds, it provides a clear roadmap for creating communication that matters.

You'll learn how to:
- Map communication journeys that align with employee needs and goals
- Build empathy-based personas and design communication experiences that resonate
- Apply data and AI tools to enhance personalization and insight
- Strengthen belonging and culture through purpose-led messaging
- Measure impact to demonstrate communication's strategic value

Whether you're modernizing internal channels or leading large-scale transformation, People-First Internal Communication helps you move from information delivery to genuine connection, turning communication into a driver of engagement, innovation and lasting change.

Themes include: internal communication strategy, employee engagement, culture building, AI and communication, empathy-led leadership, organizational change

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 360
• Erscheinungstermin: 3. Dezember 2025
• Englisch
• ISBN-13: 9781398623071
• Artikelnr.: 76007892

Autorenporträt

Emma Bridger is one of the world's leading employee engagement and experience experts. She is the founder of People Lab and co-founder of The EX also the author of Employee Engagement and Employee Experience by Design, both published by Kogan Page. She is based in Brighton, UK.

Lee Smith played pivotal roles in shaping employee communication and engagement at some of the world's leading organizations. He was the co-founder of Gatehouse and the co-founder of The EX Space. He helped develop one of the first competency frameworks for internal communication and is based near Shrewsbury, UK.

Inhaltsangabe

Chapter
01: It's time to reclaim our roots; Chapter
02: What is people
first internal communication and why do we need it?; Chapter
03: The science of internal communication; Chapter
04: Reimagining your role for the people
first future of IC; Chapter
05: Introducing the people
first internal communication framework; Chapter
06: Scoping strategy with a people
first lens; Chapter
07: Tools for scoping and mapping the internal communication experience; Chapter
08: The opportunity space
putting people first; Chapter
09: Designing IC solutions that work; Chapter
10: Empathy in action
planning and delivering people
first internal communication; Chapter
11: Measuring what matters; Chapter
12: This is our moment;