Personal Style Blogs (eBook, ePUB) - Findlay, Rosie
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From Style Rookie to Style Bubble , personal style blogs exploded onto the scene in the mid-2000s giving voice to young and stylish writers who had their own unique take on the seasonal fashion cycle and how to curate an individual style within the shifting swirl of trends. Personal Style Blogs examines the history and rise of style blogging and looks closely at the relationship between bloggers and their (often anonymous) readers as well as the response of the fashion industry to style bloggers' amateur and often unauthorized fashion reportage.
The book charts the development of the style…mehr

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Produktbeschreibung
From Style Rookie to Style Bubble, personal style blogs exploded onto the scene in the mid-2000s giving voice to young and stylish writers who had their own unique take on the seasonal fashion cycle and how to curate an individual style within the shifting swirl of trends. Personal Style Blogs examines the history and rise of style blogging and looks closely at the relationship between bloggers and their (often anonymous) readers as well as the response of the fashion industry to style bloggers' amateur and often unauthorized fashion reportage.

The book charts the development of the style blogosphere and its transformation from an alternative, experimental space to one dominated by the fashion industry. Complete with examples of several famous fashion bloggers, such as Susie Lau, Rumi Neely and Tavi Gevinson, the author explores notions of individuality, aesthetics and performance on both sides of the digital platform. Findlay asks: what can style blogging teach us about women's writing and the performance of a private self online? And what drives style bloggers to carve a space for themselves online?

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Autorenporträt
Dr Rosie Findlay is a senior lecturer in media at City St George's, University of London. She researches contemporary fashion media and communication, and the interface between clothing, embodiment and affect. Her work has been published in journals including Feminist Theory, Australian Feminist Studies, Communication, Culture & Critique and Fashion Theory; she is author of Personal Style Blogs: Appearances that Fascinate (Intellect, 2017), co-editor of Insights on Fashion Journalism (Routledge, 2022) and co-editor of International Journal of Fashion Studies.

Contact: City St George's, University of London, Northampton Square, London EC1V 0HB, UK.