Perspectives on Purpose (eBook, PDF)

Leading Voices on Building Brands and Businesses for the Twenty-First Century
Redaktion: Montgomery, Nina

• Format: PDF

Produktbeschreibung

Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & JerryâEUR(TM)s, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well.

Foreword by Jessica Alba and Christopher Gavigan, Co-founders of The Honest Company

Chapters by:

Jorge Aguilar (Prophet)

Tom Andrews (TJALeadership, SYPartners)

Maryam Banikarim (Hyatt, NBC Universal, Gannett, Univision)

Ila Byrne and Ryan Hunter (Diageo)

Corrie Conrad (Sephora)

Alexandra Dimiziani (TwentyFirstCenturyBrand, Airbnb)

Ambika Gautam Pai (Wolf & Wilhelmine)

Heidi Hackemer (And So We Hunt)

Sam Hornsby (TRIPTK)

Jonathan Jackson (Harvard University, Blavity)

Sam Liebeskind (Gin Lane, Wolff Olins)

Rob Michalak (Ben & Jerry's)

Thomas Ordahl (Landor)

Frank Oswald (Columbia University)

Sarah Potts (Thorn)

Matthew Quint (Columbia Business School)

Haley Rushing (The Purpose Institute)

Letitia Webster (VF Corporation)

Freya Williams (Futerra)

Perspectives on Purpose and its sister book, Perspectives on Impact, bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose; Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian, social, and environmental challenges.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 220
• Erscheinungstermin: 14. Februar 2019
• Englisch
• ISBN-13: 9781351173551
• Artikelnr.: 55287885

Autorenporträt

Margarita ('Nina') S. Montgomery is an archaeologist-turned-strategist currently working at IDEO. A PhD candidate at Oxford, she holds a fellowship at TRIPTK and has spoken on organizations and society at Harvard Business School and Oxford's Said Business School, among others. Nina received a BA in Classics from Dartmouth and a master's in Classical Archaeology from Oxford as a Reynolds Scholar.

Inhaltsangabe

Dedication
Acknowledgements
List of Figures
Note on Contributors
Foreword
Jessica Alba and Christopher Gavigan
Founders @ The Honest Co.
Introduction
Nina Montgomery
I. Framing Thoughts on Purpose
1. On the Business Case for Purpose: Friedman
Fink
and the Battle for the Soul of Business
Freya Williams
CEO
North America
Futerra
2. On the New Brand-Consumer Contract: Tectonic Shifts and New Tenets
Sam Hornsby
Founder and CEO
TRIPTK
3. On Ethical Dilemmas and Purpose-led Decision-Making: Do the Right Thing for Whom? Frank Oswald
Lecturer
Columbia University M.S. Strategic Communication Program
4. On Measuring Purpose: From Organizational Commitments to Social Impact
Matthew Quint
Director
Center on Global Brand Leadership
Columbia Business School
5. On How to be a Champion of Purpose
Maryam Banikarim
former CMO
Hyatt
Gannett
NBC Universal
and Univision
II. Building Purpose-led Organizations
From the Inside Out
6. Setting the North Star: Finding Purpose and Building Instinct
Ambika Gautam Pai
Partner
Wolf & Wilhelmine & Heidi Hackemer
Founder
Wolf & Wilhelmine
7. Transforming the Organization: Designing for Purpose and Humanity
Tom Andrews
Founder
TJALeadership and former President of Organizational Transformation Practice
SYPartners
7. Putting Values into Action: Delivering on Purpose by Establishing
Embedding
Enacting
and Expressing Your Values
Alexandra Dimiziani
Co-Founder and Global Managing Partner
TwentyFirstCenturyBrand
9. Activating Living Experiences: Building Brand Relevance by Putting Purpose to Work
Jorge Aguilar
Partner
Prophet
10. Building community: Revolutionizing the Way We Manage Brands
Thomas Ordahl
Chief Strategy Officer
Landor
11. Using Those Strengths for Greater Good: A Social Impact Journey and Toolkit
Corrie Conrad
Vice President
Social Impact & Sustainability
Diversity & Inclusion
Sephora
III. Case Stories on Practicing Purpose
12. VF Corp: The Journey of Becoming a Purpose-led Portfolio
Haley Rushing
Co-Founder and Chief Purposologist
The Purpose Institute & Letitia Webster
Global Vice President
Sustainability and Responsibility
VF Corp.
13. Diageo's Ugly Distilling Company: Distilled with Purpose
Ila Byrne
Innovation Director
Diageo & Ryan Hunter
former Senior Innovation Manager
Diageo
14. Thorn & Wolff Olins: Bringing Clarity to Non-Profit Purpose
Sam Liebeskind
former Strategy Director
Wolff Olins & Sarah Potts
Head of Marketing
Thorn
15. Ben & Jerry's: Continuing to Turn Values into Value through Linked Prosperity
Rob Michalak
Global Director of Social Impact
Ben & Jerry's
Conclusion
Jonathan Jackson
Co-Founder
Blavity & Nieman-Berkman Klein Fellow
Harvard University & leading young voices
Further Reading
Chapter Notes
Index