Robert Cockcroft, Susan Cockcroft, Craig Hamilton

Persuading People (eBook, PDF)

An Introduction to Rhetoric

• Format: PDF

Produktbeschreibung

Combining theory with practice, this updated third edition suggests ways of actively enhancing the persuasive skills of a person, through insights gained from analysing ancient and modern rhetoric. Included are structured practical examples and suggestions for further reading to guide the student through the subject.

Produktdetails

• Verlag: Bloomsbury eBooks UK
• Seitenzahl: 208
• Erscheinungstermin: 1. Dezember 2013
• Englisch
• ISBN-13: 9781137055279
• Artikelnr.: 62723438

Autorenporträt

ROBERT COCKCROFT is a retired Lecturer in Rhetoric in the Department of English Studies at the University of Nottingham, UK.

Inhaltsangabe

Preface
Introduction
1. Old and New Foundations
2. Personality and Stance
3. Emotional Engagement
4. Reason: The Resources of Argument
5. Reason: Choice and Judgement
6. The Persuasive Process
7.Persuasive Style TheRepertoire
8. Practising Persuasion
Conclusion
Appendix A: More on the Models
Appendix B: Further Rhetorical Devices
Appendix C: A Finding List for Rhetorical Devices
References
Index.