Document from the year 2025 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Excited to share the Phygital Marketing Glossary-a resource created for students, professionals, and curious minds looking to deepen their understanding of marketing in today's ever-evolving landscape. Whether you're revisiting the fundamentals or diving into phygital strategy, this eBook is here to grow with you. Moreover, I wrote this glossary to demystify the language of modern marketing. Instead of writing a story-driven textbook, I wanted to create a reference tool-something you can flip through, search, or skim whenever a new term pops up. It's meant to be quick, clear, and relevant. You'll find: 1. Concise definitions of essential marketing terms 2. Language that bridges traditional marketing and digital inno-vation 3. Concepts that matter in a phygital customer journey 4. Insight into how technology shapes strategy, engagement, and brand perception
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.