A. G. Lafley, Roger L. Martin

Playing to Win, Expanded with Bonus HBR Articles (eBook, ePUB)

How Strategy Really Works

• Format: ePub

Produktbeschreibung

Former P&G CEO A.G. Lafley and former Rotman School Dean Roger Martin provide a powerful framework that demystifies and simplifies strategy, enabling individuals at every level of an organization to make sound strategic choices.

• First-hand stories and examples from author A.G. Lafley's experience at P&G.
• Simple, clear framework for strategic decision-making.
• Actionable advice.
• Accessible and absorbing writing style.
• NEW: foreword by former HBR Editor-in-Chief Adi Ignatius, two HBR articles expanding on the argument and ideas.

Audience:

• Executives and mid-level managers.
• General interest business audience interested in strategy.
• Consultants.
• Business academics and their students.

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Produktdetails

• Verlag: Harvard Business Review Press
• Seitenzahl: 288
• Erscheinungstermin: 30. September 2025
• Englisch
• ISBN-13: 9798892792295
• Artikelnr.: 73698440

Autorenporträt

A.G. Lafley is the former Chairman of the Board, President, and Chief Executive Officer of Procter & Gamble. Under his leadership, P&G's sales doubled, its profits quadrupled, and its market value increased by more than $100 billion dollars. Today, he consults on business and innovation strategy, advises on CEO succession and executive leadership development, and coaches experienced, new, and potential CEOs.

Roger L. Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998 to 2013. In 2017, he was named the world's number-one management thinker by Thinkers50. He is the author of many books and is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, Ford, BHP and Verizon. He holds an MBA from Harvard Business School and an AB in economics from Harvard College.