John Geraci

POLL-ARIZED (eBook, ePUB)

Why Americans Don't Trust the Polls - And How to Fix Them Before It's TooLate

• Format: ePub

Produktbeschreibung

Have you ever wondered why pollsters can''t seem to predict who the next presidentwill be? With the sheer volume of data that encircles our lives, why can''t pollstersdetect the signal through the noise? POLL-ARIZED is a provocative examination ofwhat has gone wrong with US pre-election polls written from the unique perspectiveof a market research industry insider. Blending actual data from polls, interviewswith leading pollsters, and a proprietary survey conducted specifically for thisbook, POLL-ARIZED positively reframes the narrative on what''s wrong with our pollingsystem and how pollsters should move forward. Accurate polling is essential to anydemocracy. America needs pollsters to reestablish trust, simplify the pollingprocess, and nudge their methodologists out of the way. POLL-ARIZED delves deeplyinto these issues and provides a clear roadmap through which pollsters can onceagain become trusted arbiters of American public opinion.

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Produktdetails

• Verlag: BookBaby
• Erscheinungstermin: 10. Mai 2022
• Englisch
• ISBN-13: 9781544528700
• Artikelnr.: 70882937

Autorenporträt

John Geraci is the Founder and President of Crux Research, a market research agency located in New York. He has overseen nearly two million interviews and more than three thousand survey research projects for nonprofits, public school districts, colleges and universities, technology firms, consumer packaged goods companies, advertising agencies, media, manufacturers, and dot-com businesses. John has been interviewed by CNN, NPR, The New York Times, The Washington Post, The Wall Street Journal, USA Today, and other media outlets such as Ad Week and Advertising Age. He has presented at more than seventy-five industry events and symposia. Learn more at cruxresearch.com.¿