Xiaofang Yao

Power, Affect, and Identity in the Linguistic Landscape (eBook, PDF)

Chinese Communities in Australia and Beyond

• Format: PDF

Produktbeschreibung

Uncovering the complexity of linguistic diversity and semiotic creativity, this book examines the issues of power, affect, and identity in both physical and digital linguistic landscapes.

Based on fieldwork with various Chinese communities in Australia, the book offers unique insights into the uses of languages, semiotic resources, and material objects in public spaces, and discusses the motives and ideologies that underline these linguistic and semiotic practices. Each chapter frames the sociolinguistic issue emerging from the linguistic landscape under investigation and shows readers how the personal trajectories of individuals, the availability of semiotic resources, and the historicity of spaces collectively shape the meanings of publicly displayed language items in offline and online spaces. Supported by a wealth of interviews, media, and archival data, the book not only advances readers' understanding of how linguistic landscape is structured by various historical, political, and sociocultural factors, but also enables them to reimagine the linguistic landscape through the lens of emerging digital methods.

This book is an ideal resource for researchers, advanced undergraduates, and graduate students of applied linguistics and sociolinguistics who are interested in the latest advances in linguistic landscape research within virtual and material contexts.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 188
• Erscheinungstermin: 13. Dezember 2024
• Englisch
• ISBN-13: 9781040254035
• Artikelnr.: 72268055

Autorenporträt

Xiaofang Yao is Assistant Professor at the University of Hong Kong. Her research interests include linguistic and semiotic landscapes, multilingualism, and digital humanities. She particularly focuses on the intersection of language, culture, and space as they relate to the Chinese diaspora and ethnic minorities.

Inhaltsangabe

1. Situating power, affect, and identity in the linguistic landscape 2.
Theoretical perspectives on the linguistic landscape: Geosemiotics,
sociolinguistics of globalisation, and metrolingualism 3. Affect in the
linguistic landscape: Conviviality and nostalgia in urban and rural ethnic
restaurants 4. Power in the linguistic landscape: Tourism and
commodification as revitalisation of cultural heritage 5. Identity in the
linguistic landscape: Metrolingualism at the online-offline nexus 6.
Artificial Intelligence (AI) in the linguistic landscape: An agenda for
critical digital literacy 7. Transcending boundaries in the linguistic
landscape: Towards collaborative, participatory, and empowering research