Also explored are the nuances of campaign strategies, including fundraising, advertising, and voter mobilization, vital for understanding how candidates craft their message and target specific demographics. The book examines the U.S. Constitution's role in elections and how amendments have expanded voting rights. It delves into pivotal elections throughout American history, analyzing how campaign tactics and voter demographics have evolved, and draws upon voting records, campaign finance reports, and public opinion surveys.
Structured in five parts, the book progresses from the basic framework of presidential elections to an analysis of the nomination process, campaign strategies, and the Electoral College, before concluding with a look at the future of presidential elections. This approach offers a balanced, non-partisan examination of the electoral process suitable for students, journalists, activists, and engaged citizens.
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