Bastian Bergmann

Press Play (eBook, ePUB)

Why Every Company Needs a Gaming Strategy

• Format: ePub

Produktbeschreibung

An eye-opening look at the rapidly rising growth of gaming and the companiesincluding Peloton, Burberry, the New York Times, BMW, and Chipotlethat are using games to win over customers.

• Insider's view: exclusive interviews and case studies from pioneering companies such as Peloton, Tommy Hilfiger, and Adidas.
• Customizable advice: Whether you're ready for a small test or a major initiative, the book provides a practical roadmap with strategies that scale from low-risk partnerships to full gaming ventures.
• New customer insights: Tips for tapping into gaming mechanics that capture attention and drive loyalty among today's experience-focused consumers.

Audience: Leaders and marketers looking to give customers what they crave.

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Produktdetails

• Verlag: Harvard Business Review Press
• Seitenzahl: 192
• Erscheinungstermin: 9. September 2025
• Englisch
• ISBN-13: 9781647826161
• Artikelnr.: 72711008

Autorenporträt

Bastian Bergmann is the cofounder and COO of Solsten, a technology startup that empowers companies to build deeply resonating, human-centered experiences for their audiences. Among its customers are globally recognized companies and brands such as Zynga, Electronic Arts, Sony, DraftKings, Peloton, Dentsu, and many more. He is also a former consultant at BCG.

Rezensionen

Advance Praise for Press Play:

"Press Play is essential for all brand builders who navigate a world where traditional ads lose impact, video views shorten, and new consumers demand engagement. Online gaming revenues are huge. Gaming builds brands, drives innovation, and can create lasting consumer connections in a digital-first era." - Ronald den Elzen, Chief Digital and Technology Officer, Heineken

"This book is filled with poignant case studies that not only demonstrate how to implement gaming as part of your business strategy but also provide insightful reasons and methods for doing so. It's an excellent primer for leaders, and I recommend it to any who are investigating how gaming could integrate with their business or to those who are looking for a fresh approach." - Tanya Watson, Studios General Manager, Xbox Game Studios, Microsoft

"Everything I need to thrive in business I learned from video games, and this book spells it out clearly. It's a must-read for anybody working in gaming or looking to enter this space." - Barry Dorf, Vice President, Global Licensing and Business Development, Hasbro

"Companies have to constantly innovate to keep up with ever-changing consumer needs. Gaming is the next big frontier. Press Play shows you how you can win in this new world." - Johann Harnoss, Partner and Associate Director, Innovation, Boston Consulting Group