William Poundstone

Priceless (eBook, ePUB)

The Hidden Psychology of Value

• Format: ePub

Produktbeschreibung

The first book to reveal how everday pricing strategies manipulate us

Why do text messages cost money while emails are free? Why do cereal packets keep getting smaller? Why do department stores have a few extortionate goods that no one will buy? Why do so many prices end in 9?

Discover how everyday pricing strategies are designed to manipulate us and how to fight back

'An instructive and entertaining romp.' DANIEL KAHNEMAN, AUTHOR OF THINKING, FAST AND SLOW

'Poundstone is your savvy, witty guide to saving the pound in your purse.' THE TIMES

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.

Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to
anyone who buys, sells, or negotiates.

Poundstone reveals:

• Why it is so many prices end in 9.
• How it is that text messages cost money, but emails remain free.
• The real reason cereal packets keep getting smaller... and smaller...

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Produktdetails

• Verlag: Simon + Schuster LLC
• Seitenzahl: 344
• Erscheinungstermin: 1. September 2011
• Englisch
• ISBN-13: 9781780740331
• Artikelnr.: 41006122

Autorenporträt

William Poundstone is the author of more than ten non-fiction books, including Fortune's Formula, which was the Amazon Editors' Pick for #1 non-fiction book of 2005. Poundstone has written for The New York Times, Psychology Today, Esquire, Harpers, The Economist, and Harvard Business Review. He has appeared on the Today Show, The David Letterman Show and hundreds of radio talk-shows throughout the world. Poundstone studied physics at MIT and many of his ideas concern the social and financial impact of scientific ideas. His books have sold over half a million copies worldwide.