Pricing Decoded (eBook, PDF)

How Leading Pricing Practitioners Manage Price to Boost Profits
Redaktion: Zatta, Danilo; Kraus, Maciej

• Format: PDF

Produktbeschreibung

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.

Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world's leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.

The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 248
• Erscheinungstermin: 25. November 2024
• Englisch
• ISBN-13: 9781040270431
• Artikelnr.: 72289796

Autorenporträt

Danilo Zatta is one of the world's leading advisors and thought leaders in the field of pricing and topline excellence. As a management consultant for more than 20 years, he advises and coaches many of the world's best-known organizations. The Financial Times defined him as "one of the world's leading pricing minds". Maciej Kraus is a leading figure in the pricing industry and is frequently mentioned on most influential pricing lists and interviewed in numerous business journals, for example, Harvard Business Review and Forbes. He is a guest lecturer at Stanford University's Graduate School of Business as well as a number of other top business schools. He has written three books on pricing.

Inhaltsangabe

PART I Price Strategy
1. Subscription pricing's success secrets at Alcatel-Lucent
Decathlon
Traton
and more
2. Pricing insights unlocked: the strategic shifts behind Philips Healthcare's success
3. Revolutionizing revenue at Google: advanced digital pricing models for SaaS and beyond
4. How to win with Saas pricing: the case of Workday
5. Clicks
Cookies
and Campaigns: Navigating Digital Ad Spaces at Google
PART II Price Setting
6. Is the definition of pricing strategy in a retail company enough? on the essence of its implementation
7. The price of innovation: steering through value-based pricing at Assa Abbloy
8. Artificial intelligence in pricing at online retail
9. Price management success across sectors: in retail at Nike vs. in hospitality at Hilton
PART III Price Realization
10. Customer Value Management: implementation of value-based pricing at Borealis
11. How Bonduelle and Unilever manage price image for perceived value
12. Proud Pricing in the facilities management industry at Coor
13. Terms and Conditions excellence at DHL
PART IV Price Enablement
14. Why pricing for consumer goods is different: the case of Asashi
15. Pricing transformation at Schneider Electric: success factors and key takeaways
16. Building internal revenue management function at Lotte
17. How to evaluate economic indicator trends to maximize profit and minimize loss with effective pricing at Ahold Delhaize