Key features of this book include:
- Study objectives, key terms, and review questions that encourage students to check their understanding before moving on.
 - Real-world examples and case studies illustrating key concepts and principles.
 - New enrichment sections, demonstrating the way in which the principles of behavior can help us make sense of our everyday lives.
 
This is an essential resource for both introductory and intermediate courses in behavior analysis. It is carefully tailored to the length of a standard academic semester and how behavior analysis courses are taught, with each section corresponding to a week's worth of coursework. The text can also function as the first step in a student's journey into becoming a professional behavior analyst at the BA, MA, or PhD/EdD level. Each chapter of the text is integrated with the Behavior Analyst Certification Board (BACB) task list, serving as an excellent primer to many of the BACB tasks.
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