- Learn general methods for specifying Big Data in a way that is understandable to humans and to computers
- Avoid the pitfalls in Big Data design and analysis
- Understand how to create and use Big Data safely and responsibly with a set of laws, regulations and ethical standards that apply to the acquisition, distribution and integration of Big Data resources
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"The book is written in a colloquial style and is full of anecdotes, quotations from famous people, and personal opinions." --ComputingReviews.com, February 2014
"The author has produced a sober, serious treatment of this emerging phenomenon, avoiding hype and gee-whiz cases in favor of concepts and mature advice. For example, the author offers ten distinctions between big data and small data, including such factors as goals, location, data structure, preparation, and longevity. This characterization provides much greater insight into the phenomenon than the standard 3V treatment (volume, velocity, andvariety)." --ComputingReviews.com, October 2013