Tony Morden

Principles of Strategic Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 638
• Erscheinungstermin: 15. April 2016
• Englisch
• ISBN-13: 9781317075820
• Artikelnr.: 49352319

Autorenporträt

Tony Morden is an author and lecturer in strategy and management He is the author of the Ashgate text Principles of Management, which is now available in Chinese language and Arabic editions.

Inhaltsangabe

Introduction and Book Plan
1: The Strategic Management Concept
1: Concepts and Techniques of Strategic Analysis
2: Corporate Appraisal
3: Financial Appraisal
4: Sources of Competitive or Comparative Advantage, Resource Management, Capability, Value Generation, and Critical Success Factors
5: Competitive Analysis
6: Environmental Analysis
2: Business Planning, Risk Assessment, Forecasting, the Strategic Management of Time, and Crisis Management
7: The Strategic Management of Time
8: Risk Assessment
9: Business Planning and Forecasting
10: Crisis Management
3: Strategy Formulation, Leadership, Governance, Strategic Decision-Making, and Performance Evaluation
11: The Concepts of Mission, Objective and Strategy
12: Business Ethics, Environmentalism, and Social Responsibility
13: Financial Strategy and Management
14: Strategy Formulation, Governance, and Strategic Decision-Making
15: Planning Style and Strategy
16: Performance Evaluation, Performance Management, and Excellence
17: Leadership and Strategy
4: Strategy Choice and Implementation
18: Structure, Architecture, Culture, and Supply Chain Management
19: The Strategic Management of Knowledge, Technology, and Innovation
20: Core Competencies
21: Resource Stretch and Leverage
22: Competition Strategy
23: Volume and Cost-Based Strategies
24: Differentiated, Focus, and Niche Strategies
25: Brands, Reputation, and Corporate Identity
26: Product-Market Development Strategies
27: Business Development Strategies and Strategic Alliances
28: International Business Strategy