Eli Schwartz

Product-Led SEO (eBook, ePUB)

The Why Behind Building Your Organic Growth Strategy

• Format: ePub

Produktbeschreibung

Nothing can take your business to the next level like great search engineoptimization (SEO). Unfortunately, it''s not always easy to know what willsuccessfully drive traffic, leads, and sales. If you want to stand out from yourcompetition, your SEO needs a distinctive blend of creativity and logic. Maybeyou''re a marketing manager or executive who is responsible for SEO growth but do notfully understand how it works. Or maybe you are a seasoned SEO pro looking tooptimize further. Either way, this book is your behind-the-scenes guide to onlinevisibility. When it comes to SEO, success often depends not on what you do but onhow you do it. That is why Product-Led SEO digs deep into the logic and theory ofSEO instead of offering step-by-step guidelines and techniques. You will learn todevelop your own best practices and see where most SEO strategies go astray. If yourmain goal is driving traffic, you are leaving sales on the table.

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Produktdetails

• Verlag: BookBaby
• Erscheinungstermin: 27. April 2021
• Englisch
• ISBN-13: 9781544519555
• Artikelnr.: 70885220

Autorenporträt

Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli's strategies have generated millions of dollars in revenue for some of the internet's top websites. He has helped clients like Shutterstock, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies. As head of SurveyMonkey's SEO team, Eli oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue. Eli's work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world.