In this new edition, packed with invaluable advice from leading experts, Andrew Pressman bridges the knowledge and experience gap between school and practice covering topics such as:
- Ethics, social responsibilities, and obligations to the environment
- Design firm types, culture, and leadership
- Financial, project, and time management
- Service and project delivery; leveraging emerging technologies
- Entrepreneurial business models and business development
- Legal issues, including AIA contract document analysis
- Collaboration and negotiating with clients and stakeholders
- Practice-based research
Students and early-career professionals will discover the fundamentals they need to launch their careers as well as more sophisticated strategies that will allow them to thrive as their roles evolve and they assume increasing responsibilities.
This engaging, comprehensive primer debunks the myth that recent architecture graduates have little or no guidance to prepare them for business. Professional Practice 101 is a learning tool that will readily deliver the knowledge and background for success in current architectural practice.
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