Paul Schoemaker

Profiting From Uncertainty (eBook, ePUB)

Strategies for Succeeding No Matter What the Future Brings

• Format: ePub

Produktbeschreibung

A revolutionary approach to strategic planning shows managers not only how to prepare for the unknown but how to profit from it. In an environment of increasing technological and global instability, the risks of ignoring uncertainty are greater than ever. But so are the rewards of actively addressing it. Traditionally, managers have viewed uncertainty as an obstacle interfering with the company's existing plans. Profiting From Uncertainty shows the opposite to be true, that the unknown creates opportunity and that scenario based planning, options thinking and other approaches can be used to actually profit from the ambiguity. Dr. Paul Schoemaker, a worldwide authority on strategic decision making goes beyond other gurus who simply project how the future might unfold to take a comprehensive approach that moves from external scenarios to key success factors to real options to implementation. Drawing on his work with companies in such diverse fields as biotechnology, financial services, utilities and online travel, Schoemaker shows how to 1) develop and analyze multiple industry scenarios, 2) craft nimble strategies, 3) implement them using an options approach and 4) make real time adjustments through dynamic monitoring.

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Produktdetails

• Verlag: Simon + Schuster LLC
• Seitenzahl: 288
• Erscheinungstermin: 25. Dezember 2012
• Englisch
• ISBN-13: 9780743234184
• Artikelnr.: 37830971

Autorenporträt

Paul J. H. Schoemaker, PhD, a world-renowned authority on decision making and scenario-based strategic management, is chairman and CEO of Decision Strategies International, Inc. Formerly a strategic planner with Royal Dutch/Shell's scenario-planning group in London, Dr. Schoemaker has coauthored several books, including Decision Traps and Winning Decisions. In 2000, he co-edited Wharton on Managing Emerging Technologies and coauthored Peripheral Vision (both with George Day). His latest books are Chips, Clones and Living Beyond 100 and Brilliant Mistakes. Schoemaker is the author of a landmark 1995 article, "Scenario Planning," the second most requested reprint in the forty-one-year history of Sloan Management Review. In 2000, he was awarded the Best Paper prize by the Strategic Management Society, which publishes the leading academic journals in the field. Schoemaker also serves as Research Director of the Mack Center for Technological Innovation at the Wharton School, where he teaches decision making and strategy. For more than ten years he taught at the University of Chicago, and he has been a visiting professor with Cedep at Insead in France. Schoemaker is the founder and Executive Chairman of Decision Strategies International (DecisionStrat.com), which specializes in strategic decision making and leadership development, with offices in the US, Europe, and Asia.