Milind Trivikram Phadtare

Project Marketing (eBook, PDF)

A Practical Approach

• Format: PDF

Produktbeschreibung

This book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.

The volume:

. Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

. Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.

. Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.

An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 116
• Erscheinungstermin: 30. Dezember 2022
• Englisch
• ISBN-13: 9781000828061
• Artikelnr.: 66678602

Autorenporträt

Milind Trivikram Phadtare is Senior Professor, National Institute of Construction Management and Research (NICMAR), Pune, India.