Promoting Property (eBook, PDF)

Insight, Experience and Best Practice
Redaktion: Norton, Penny; Male, Liz

• Format: PDF

Produktbeschreibung

This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the property cycle and the role of property PR within it; consideration of the changes and challenges facing the industry; various structures of property communications; and the need for a strategic approach.

Subsequent chapters provide perspectives and lessons from contributors in a variety of property sectors including commercial property, estate agency, social housing, property consultancy, proptech, retail and homebuilding. The book concludes with insight into future change, both for the property industry and for the communication function within it.

This book is recommended reading for all property PR teams, for students studying for property, PR or marketing degrees, and for anyone working in the built environment sector who needs to consider PR and marketing as part of their role.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 228
• Erscheinungstermin: 8. April 2020
• Englisch
• ISBN-13: 9781000038651
• Artikelnr.: 59190603

Autorenporträt

Penny Norton is the director of PNPR and founder of ConsultOnline. Her work covers all elements of property PR, from pre-planning consultation through to media relations for property consultancies. Penny is the author of Public Consultation and Community Involvement in Planning: A Twenty-First Century Guide (Routledge, 2017) and she writes extensively for property publications. Liz Male MBE is the founder of LMC (Liz Male Consulting). She has 30 years' experience of marketing communications, corporate reputation and issues-led PR for the property and construction industry in both agency and in-house roles.

Inhaltsangabe

Foreword
Preface
Acknowledgements
1. Introduction
2. Large scale mixed-use schemes
Emma Drake
3. Commercial and retail
Dan Innes
4. Homebuilding
Clare Jones
5. Housing associations
Susan Fox
6. Local authorities as developers
Fiona Lund
7. Student housing
Henry Columbine
8. High end residential
Tania Thomas
9. Interior design
Tricia Topping
10. Estate agency
Jamie Jago
11. PropTech B2C
Ed Mead
12. PropTech B2B
Louise Parr
13. Property consultancy
Penny Norton
14. Conclusion
Glossary
Further reading
Index