Public Relations (eBook, PDF)

Critical Debates and Contemporary Practice
Redaktion: L'Etang, Jacquie; Pieczka, Magda

• Format: PDF

Produktbeschreibung

This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 528
• Erscheinungstermin: 24. Februar 2006
• Englisch
• ISBN-13: 9781136764769
• Artikelnr.: 38268785

Autorenporträt

Jacquie L'Etang, Magda Pieczka

Inhaltsangabe

Contents: Preface. Introduction. Part I: Rhetoric
Ethics
Propaganda
and Publics.K. Weaver
J. Motion
J. Roper
From Propaganda to Discourse (and Back Again): Truth
Power
the Public Interest
and Public Relations. J. L'Etang
Public Relations and Propaganda: Conceptual Issues
Methodological Problems
and Public Relations Discourse. A. Surma
Challenging Unreliable Narrators: Writing and Public Relations. J. Jahansoozi
Relationships
Transparency
and Evaluation: The Implications for Public Relations. K. Demetrious
Active Voices. Part II: Histories.H. Puchan
An Intellectual History of German Public Relations. L. Larsson
Public Relations and Democracy: A Swedish Perspective. J. L'Etang
Public Relations as Theatre: Key Players in the Evolution of British Public Relations. D.J. Tilson
Devotional-Promotional Communication and Santiago: A Thousand-Year Public Relations Campaign for Saint James and Spain. Part III: New Directions.R. Kilborn
A Marriage Made in Heaven or in Hell?: Relations Between Documentary Filmmakers and PR Practitioners. V. Campbell
Science
Public Relations
and the Media: Problems of Knowledge and Interpretation. R. Boyle
R. Haynes
The Football Industry and Public Relations. J. L'Etang
Public Relations in Sport
Health
and Tourism. Part IV: Professionalism and Professionalisation.M. Pieczka
J. L'Etang
Public Relations and the Question of Professionalism. M. Pieczka
Public Relations Expertise in Practice. M. Pieczka
"Chemistry" and the Public Relations Industry: An Exploration of the Concept of Jursidiction and Issues Arising. Part V: Critical Perspectives Revisited.M. Pieczka
Paradigms
Systems Theory
and Public Relations. J. L'Etang
Public Relations and Rhetoric. J. L'Etang
Public Relations as Diplomacy. P. Meech
Corporate Identity and Corporate Image. J. L'Etang
Corporate Responsibility and Public Relations Ethics. M. Pieczka
Public Opinion and Public Relations. J. L'Etang
M. Pieczka
Public Relations Education.