L. Marie Parkinson, Michael G. Parkinson

Public Relations Law (eBook, ePUB)

A Supplemental Text

• Format: ePub

Produktbeschreibung

This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 192
• Erscheinungstermin: 4. März 2009
• Englisch
• ISBN-13: 9781135859473
• Artikelnr.: 38266007

Autorenporträt

Michael G. Parkinson is associate professor of mass communication at Texas Tech University. He has a PhD from the University of Oklahoma and a JD from Southern Illinois. He has professional public relations experience as well. His coauthor is his wife, L. MarieParkinson, who is also a practicing attorney and a professor in the department of political science at Texas Tech University.

Inhaltsangabe

List of figuresPrefaceChapters 1. Introduction to Freedom of Communication
for Public Relations PractitionersThis chapter provides some background
information on legal procedures and terminology that are omitted from most
mass communications law books. Specifically it describes some rights
claimed by journalists that are not supported by law and explains
appropriate use of terminology. The distinction between a right and liberty
is introduced and the different sources of law are presented. The chapter
concludes with an explanation of how to analyze appellate court
decisions.2. Commercial Speech and Public RelationsThis chapter defines
commercial speech and explains that commercial speech law covers many
actions associated with public relations campaigns. Laws governing
political campaigns and lobbying are introduced, and the tort of
appropriation, often called the right of publicity is explained.3. Right to
Refuse to Give Journalists Information or Access.Assuming that the reader
has read or heard a description of journalists' rights of access to places
and information, this chapter explains when a public relations practitioner
may legally deny reporters access to clients' facilities and documents. The
chapter includes a discussion of limitations on First Amendment rights,
laws of trespass and limitations on Sunshine acts and the Freedom of
Information Act. The chapter concludes with an explanation that using
advertising expenditures and information access to influence news coverage
is legal.4. Contract and Employment LawChapter Four begins with an overview
of contract law. It then focuses on employment and agency law and explains
how those laws create obligations for public relations professionals and
their clients.5. Investor Relations LawChapter Five begins with a brief
introduction to concepts in securities law. It then focuses on specific
laws and regulations that impact public relations practitioners who deal
with stock sales and proxy solicitations.Appendices1. How to Brief a Case3.
Sample Legal Documents: Photography Subject Release, Employment Contract,
Covenant Not To Compete and Agency/Client Contract