Qualitative Consumer and Marketing Research (eBook, PDF) - Nuttavuthisit, Krittinee
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First book to explain the Asian perspectives and practices of qualitative consumer and marketing research Assists the readers plan and conduct qualitative consumer and marketing research in Asia Appeals to both academics and practitioners interested in the growing Asian market Supports development of distinctive marketing programs in Asia

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Produktbeschreibung
First book to explain the Asian perspectives and practices of qualitative consumer and marketing research
Assists the readers plan and conduct qualitative consumer and marketing research in Asia
Appeals to both academics and practitioners interested in the growing Asian market
Supports development of distinctive marketing programs in Asia

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Autorenporträt
Krittinee Nuttavuthisit is a full-time faculty member who teaches courses in consumption and marketing (MBA and Executive MBA) and qualitative consumer and marketing research (Ph.D.). A scholar of the King Anandamahidol Foundation in Thailand, she received her Ph.D. in Marketing from the Kellogg School of Management, Northwestern University. Dr. Krittinee's research interests include consumer experience, consumer well-being, transformative consumer research, and social marketing, and her work has been published in several leading journals, such as the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, Business Horizon, and Journal of Contemporary Ethnography. She has also authored the book, Consumption and Marketing: The Asian Perspectives and Practices, and has been a weekly columnist for the leading business newspaper in Thailand, Krungthepturakij, since 2005. Her articles have been compiled intothe four business books in Thai: Marketing Spectacles, Marketing Magnitude, Marketing Panorama, and Merry Marketing.