Alessandro Caliandro, Alessandro Gandini

Qualitative Research in Digital Environments (eBook, PDF)

A Research Toolkit

• Format: PDF

Produktbeschreibung

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are 'retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of 'digitally native' tools that are designed for online social environments.

Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of 'hipsterism', this text illustrates the practical applications of techniques and tools over the most popular social media environments.

This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 240
• Erscheinungstermin: 8. Dezember 2016
• Englisch
• ISBN-13: 9781317282198
• Artikelnr.: 47387182

Autorenporträt

Alessandro Caliandro is a Lecturer in Branding and Digital Media at the School of Media and Performing Arts, Middlesex University London, UK.

Alessandro Gandini is a Lecturer in Digital Media Management and Innovation at the Department of Digital Humanities, King's College London, UK.

Inhaltsangabe

Part 1: Introduction 1. Qualitative and digital ethnographic approaches to
research online environments 2. How to study online interaction Part II:
The toolkit 3. Research design 4. Data collection 5. Organizing the data 6.
Data analysis Part III: Conclusions 7. Mixing Methods: Integrating digital
data with other methodological approaches 8. From the medium to the actor:
"digital sociology" and the advancement of digital and social media
research Part IV: Case Studies 9. Directioners 10. Collaborative
communities (Multi-platforms/Mixed Methods) 11. Hipsters 12. Music Mapping
13. Louis Vuitton