Bonnie S. Brennen

Qualitative Research Methods for Media Studies (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This updated fourth edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, textual analysis, ethnography and participant observation, and digital ethnography and netnography.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Erscheinungstermin: 20. Januar 2025
• Englisch
• ISBN-13: 9781040216231
• Artikelnr.: 72288177

Autorenporträt

Bonnie S. Brennen is Professor Emerita of Journalism and Media Studies at Marquette University and Editor-in-Chief of Journalism Practice. Her research addresses relationships between media, culture, technology, and society. She is the author/editor of eight books and one novel, and her research has been published in edited books and academic journals. In October 2015 she was inducted into the University of Iowa School of Journalism and Mass Communication Hall of Fame.

Inhaltsangabe

1. Getting Started 2. Doing Qualitative Research 3. Interviewing 4. Focus
Groups 5. History 6. Oral History 7. Ethnography and Participant
Observation 8. Textual Analysis 9. Doing Qualitative Research in the Time
of A.I.