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"Bryman and Cramer's Quantitative Data Analysis has long been one of the best texts in the field. Crucially it explains why something is done, as well as how. Most importantly it does it without recourse to daunting formulae and calculations. It takes students from the beginnings of data analysis, assuming no knowledge of either statistics or SPSS and by the end of it a student can be an accomplished analyst." - Malcolm Williams, Director, Cardiff University. School of Social Sciences, UK
"Bryman and Cramer's Quantitative Data Analysis has long been one of the best texts in the field. Crucially it explains why something is done, as well as how. Most importantly it does it without recourse to daunting formulae and calculations. It takes students from the beginnings of data analysis, assuming no knowledge of either statistics or SPSS and by the end of it a student can be an accomplished analyst." - Malcolm Williams, Director, Cardiff University. School of Social Sciences, UK