Erica Scharrer, Srividya Ramasubramanian

Quantitative Research Methods in Communication (eBook, ePUB)

The Power of Numbers for Social Justice

• Format: ePub

Produktbeschreibung

This fully updated second edition offers an advanced introduction to quantitative methods that focuses on why and how to conduct research that contributes to social justice.

Providing both inspiration and step-by-step guidance on how to conceive, design, and carry out a quantitative study, the book shows how research can be used to work toward a more just and equitable world. The authors provide a detailed guide to quantitative methods and statistical analysis, showing how researchers can engage with social justice issues in systematic, rigorous, ethical, and meaningful ways. This new edition includes a new chapter on writing literature reviews and better aligns with the stages of quantitative research as well as the changing technologies that are available for researchers to both study and use in their work. It includes updated real-world case studies, interviews with scholar-activists, and definitions of key concepts as well as a deeper focus on ethics, social media, computational social sciences, data analytics, and data visualization techniques.

Attuned to questions of access, equity, justice, diversity, and inclusion, this textbook is ideal for graduate and advanced undergraduate courses in research methods for communication and the social sciences. It will also be of interest to researchers who wish to engage with the transformation of structures, practices, and understandings in society through community and civic engagement and policy formation.

Online resources for instructors include a test bank, PowerPoint slides, sample dataset, and YouTube tutorials. They are available online at www.routledge.com/9781032599878.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 404
• Erscheinungstermin: 17. April 2025
• Englisch
• ISBN-13: 9781040351635
• Artikelnr.: 73556354

Autorenporträt

Erica Scharrer is Professor of Communication at the University of Massachusetts Amherst, USA. She is also the editor of Children, Media, and Technology: Access, Equity, Diversity, and Inclusion (Routledge, 2025). In recent years, she received the Distinguished Community Engagement Award in Research at UMass and became a fellow of the International Communication Association.

Srividya Ramasubramanian is Newhouse Professor and Endowed Chair at Syracuse University, USA. She is also the director of CODE^SHIFT (Collaboratory for Data Equity, Social Healing, Inclusive Futures, and Transformation), Media Rise, and the Difficult Dialogues Project. She is editor-in-chief of Communication Monographs, fellow of the International Communication Association, and honored as a Distinguished Scholar by the National Communication Association.

Inhaltsangabe

1. Foundations and Definitions 2. Reading and Writing about the Research
Literature 3. Ethical Considerations 4. Meaning in/and Measurement 5.
Sampling and Representation 6. Soliciting Opinions through Survey Research
7. Studying Responses through Experimental Methods 8. Examining
Communication Content in Content Analysis Research 9. Calculations and
Complexity 10. Mixed Methods: Triangulating with Qualitative Research 11.
Community Partnerships and Participatory Research 12. Using Research in
Action: Publication, Public Engagement, and Policymaking Appendices:
Statistical Analysis Guide: Introduction to SPSS and R

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1. Foundations and Definitions 2. Ethical Considerations 3. Operationalization and Otherness 4. Sampling and Representation 5. Soliciting Opinions Through Survey Research 6. Studying Responses through Experimental Methods 7. Examining Communication Content in Content Analysis Research 8. Calculations and Complexity 9. Statistical Analysis: From Principles to Practice 10. Mixing Methods: Triangulating with Qualitative Research 11. Community Partnerships and Partitipatory Research 12. Communicating Research for Publication, Policy, and the Public

Rezensionen

"Research on issues of social justice could not be more timely, urgent, and fundamental. This volume provides clear and thoughtful guidance on how we can use and learn from social science research to utilize the power of numbers for social good. This volume takes the reader through every stage of the research process, including design, data collection, data analysis, and community-based scholarship. Undoubtedly this book will be foundational for scholars and students who want to use their research for social justice." -Mary Beth Oliver, Bellisario Professor of Media Studies, Penn State University, and President Elect, International Communication Association

"This isn't your father's methods text, and that's a good thing. If you're focused on social justice and suspicious of quantitative methods, this book will show you how quantitative, mixed, and qualitative methods can-and should-all be marshalled to address the important questions we face today. This is an introduction to quantitative research design and execution that successfully engages with societal problems without sacrificing any of the nuance and precision expected from a first-rate textbook." -Larry Gross, Professor, University of Southern California





"This is not just another stats book! Scholarly yet accessible and practical, Scharrer and Ramasubramanian critique the misuse of numbers and, more importantly, show us how to harness the power of numbers for social justice. This is a book that many in our field have been waiting for." -Sonia Livingstone, London School of Economics and Political Science





"In covering the nuts and bolts of quantitative research methods while showing why and how research matters for society, this book is a tremendously valuable resource for students and scholars in Communication and across the social sciences."-Dana Mastro, Associate Dean of the College of Creative Studies and Professor of Communication, University of California, Santa Barbara