Jane Mitchell Eliasof

Rebranding (eBook, PDF)

A Guide for Historic Houses, Museums, Sites, and Organizations

• Format: PDF

Produktbeschreibung

The name "Historical Society" or "Historic House" has a bad rap. Before potential visitors even know your museum, they may assume it's not for them, even if you lead progressive, inclusive tours and host innovative programs. If you're part of the leadership team of a historic house museum or historical society, you may have considered rebranding -- either renaming your organization or developing a new look - to be more appealing to a younger, more diverse audience or to reflect changes to your mission, interpretation, site, etc. Using examples from museums of all sizes across the country, this book helps you decide whether to move forward with a rebranding effort and give you a concrete outline to work from. The book will help you: Decide if you should rebrand (and that you're not just putting lipstick on a pig)Nitty-gritty details about how to go about itHow to react when someone says you're making a huge mistakeHow much it will cost and where you can cut corners How to evaluate what you've done. Rebranding: A Guide forHistoric Houses, Museums, Sites and Organizations is a step-by-step guide that helps Executive Directors, Board members, and staff at history organizations decide if it's time to rebrand and, if so, how to go about it. The book will guide readers through the process of deciding if a rebranding is in order, testing ideas, developing a plan and budget, implementing the launch, and even handling naysayers. It's an essential guide for anyone rebranding a history organization.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 1
• Erscheinungstermin: 11. März 2022
• Englisch
• ISBN-13: 9798765179666
• Artikelnr.: 74842892

Autorenporträt

In 2016, Jane Eliasof led the 52-year-old Montclair Historical Society through a rebranding as the Montclair History Center, with the tagline "Museums. Archives. Microfarm." The new name went live on January 1, 2017, with a new website, brochures, social media, signage, and business systems. The new branding reflected the changes the organization had made in the previous six years - reinterpreting one of its sites to tell a more inclusive history, welcoming a community farm to its property, making its archives more accessible, and offering innovative programs targeted to a variety of audiences. As one new member said shortly after the rebranding, "I could never have seen myself joining a historical society, but I did join a history center." As there were few resources available on rebranding a small historic museum, Eliasof relied extensively on experience she had gained in over 25 years of marketing for the pharmaceutical industry. As the Executive Director of the Montclair History Center, Eliasof applies her experience in strategic planning, marketing, and educational program development for healthcare organizations to history museums and historic preservation.

Inhaltsangabe

Preface
Chapter 1: Meet the Thirteen History Organizations
Chapter 2: Why they Rebranded
Chapter 3: Testing the Water
Chapter 4: Making it Legal
Chapter 5: The Design Process
Chapter 6: Implementing the Launch
Chapter 7: How Much will it Cost?
Chapter 8: The Naysayers
Chapter 9: Success
Appendix: Short Summaries of the History Organizations