David Mckie, Debashish Munshi

Reconfiguring Public Relations (eBook, ePUB)

Ecology, Equity and Enterprise

• Format: ePub

Produktbeschreibung

Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 200
• Erscheinungstermin: 24. Mai 2007
• Englisch
• ISBN-13: 9781134161102
• Artikelnr.: 38401485

Autorenporträt

David McKie, Debashish Munshi

Inhaltsangabe

Introduction: The case for Reconfiguration 1. Before and After Public
Relations Excellence: Re-Framing Theory and Global Developments 2. Changing
the Settings: Requisite Varieties 3. Connecting the Posts 4. Planet as
Stakeholder 5: Resituating Identities 6. Theoretical Black Holes 7.
Decolonizing Public Relations 8: Science and Edge-Happening Events 9.
Promotional Culture 10. Constructing Freedom: 9/11's New World Order 11.
Revaluing Intangibles: Postindustrial Possibilities 12. Projecting Futures