John Egan

Relationship Marketing (eBook, PDF)

Exploring Relational Strategies In Marketing

• Format: PDF

Produktbeschreibung

Relationship Marketing

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Produktdetails

• Verlag: Pearson ITP
• Seitenzahl: 328
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 21. Juli 2011
• Englisch
• ISBN-13: 9780273737827
• Artikelnr.: 39247614

Autorenporträt

John Egan is Director of Marketing & Communications and Subject Group Leader at London South Bank University and a Chartered Marketer. He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin & Webb and Garrard (the Crown Jewellers). He is a fellow of the Royal Society of Arts and Commerce and a member of the Chartered Institute of Marketing (CIM) and the Academy of Marketing.