Representing Consumers (eBook, PDF)

Voices, Views and Visions
Redaktion: Stern, Barbara

• Format: PDF

Produktbeschreibung

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 416
• Erscheinungstermin: 2. September 2003
• Englisch
• ISBN-13: 9781134669875
• Artikelnr.: 42976555

Autorenporträt

Barbara Stern

Inhaltsangabe

List of plates
List of figures
List of tables
List of poems
List of contributors
Introduction: The problematics of representation
PART 1 Researchers and representation
PART 2 Representation and verbal data
PART 3 Representation and pictorial data
PART 4 Pragmatics
innovation
and critical issues
Index