Research in Media Promotion (eBook, PDF)

Redaktion: Eastman, Susan Tyler

• Format: PDF

Produktbeschreibung

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study.

Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 384
• Erscheinungstermin: 1. August 2000
• Englisch
• ISBN-13: 9781135665371
• Artikelnr.: 40860436

Autorenporträt

Susan Tyler Eastman

Inhaltsangabe

Contents: Preface. Part I: Introduction to Research About Promotion.S.T. Eastman
Orientation to Promotion and Research. E.M. Perse
Applying Theory to the Practice of Promotion. S.T. Eastman
P.D. Bolls
Structure and Content in Promotion Research. J.R. Walker
Sex and Violence in Program Promotion. R.V. Bellamy Jr.
P.J. Traudt
Television Branding as Promotion. Part II: Applications of Research in Promotion.W. Gantz
N.C. Schwartz
Promotion in Children's Programming. S.T. Eastman
A.C. Billings
Promotion in and About Sports Programming. W.J. Adams
C.A. Lubbers
Promotion of Theatrical Movies. J.G. Buchman
Television Newscast Promotion and Marketing. G.D. Newton
R.F. Potter
Promotion of Radio. D.A. Ferguson
Online Program Promotion.