David Crowther, Geoff Lancaster

Research Methods (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources. Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 304
• Erscheinungstermin: 23. Mai 2012
• Englisch
• ISBN-13: 9781136368608
• Artikelnr.: 38265743

Autorenporträt

David Crowther, Geoff Lancaster

Inhaltsangabe

Introduction Managing your development as a manager Introduction to
research in management Management consultancy and research The consultancy
research process Overview of data collection: approaches, methods and
techniques Data collection: secondary data Data collection: observational
research Data collection: experimental, quasi-experimental and action
research Data collection: asking questions Analysing data: nature and
purpose Analysing qualitative data Actioning research Appendices Activity
solutions Reference and further reading Glossary

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Introduction
Managing your development as a manager
Introduction to research in management
Management consultancy and research
The consultancy research process
Overview of data collection: approaches, methods and techniques
Data collection: secondary data
Data collection: observational research
Data collection: experimental, quasi-experimental and action research
Data collection: asking questions
Analysing data: nature and purpose
Analysing qualitative data
Actioning research
Appendices
Activity solutions
Reference and further reading
Glossary