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Fresh, friendly and accessible, this book makes psychology research methods come alive. Calmly steering readers through the research process, it covers all stages - from theory, generating research topics and being an ethical researcher to data collection, analysis and writing up - without overwhelming jargon. It also: Covers qualitative and quantitative methods equally, supporting readers to choose the best approach for their project; | Spotlights contemporary research on body positivity, social media, K-Pop and more, as well as critically revisiting canonical studies; | Celebrates…mehr
Fresh, friendly and accessible, this book makes psychology research methods come alive.
Calmly steering readers through the research process, it covers all stages - from theory, generating research topics and being an ethical researcher to data collection, analysis and writing up - without overwhelming jargon.
It also:
Covers qualitative and quantitative methods equally, supporting readers to choose the best approach for their project;
Spotlights contemporary research on body positivity, social media, K-Pop and more, as well as critically revisiting canonical studies;
Celebrates diversity and inclusivity, encouraging students to consider positionality, act ethically, and be reflexive;
Showcases real student projects on topics such as mental health, immigration, and consent, inspiring readers about the possibilities of their research.
Taking the fear out of research methods, this is the perfect guidebook for undergraduate psychology students embarking on their own research journey or finessing their research methods knowledge.
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Autorenporträt
Deborah Earnshaw is a Senior Lecturer in Psychology at Birmingham City University, Birmingham, UK. Prior to joining BCU, she was an Associate Lecturer at the University of Derby, where she completed her PhD in 2018, Master of Research degree in 2015 and BSc. Psychology degree in 2012. Her PhD thesis explored the ways in which British men described and experienced their masculinity, using photovoice and phenomenology. At BCU, Debbie leads the Qualitative Research Methods module and teaches on the Parapsychology module and has been a Course Lead for the UG programmes since 2021. Debbie has contributed as peer reviewer for numerous journals and publishers, including Sage and Oxford University Press, alongside publishing research articles. She is a strong advocate for qualitative research methods and for encouraging the use of creative methods in research where possible.
Inhaltsangabe
Part 1: Planning Your Research Chapter 1: What is Research and Why Do We Do It? Chapter 2: Choosing Your Research Topic Chapter 3: Your Theoretical Approach Chapter 4: Research Design Chapter 5: Research Ethics Chapter 6: Recruiting Participants and Sampling Part 2: Data Collection Methods Chapter 7: Interviews and Focus Groups Chapter 8: Questionnaire Design Chapter 9: Experiments Chapter 10: Secondary Data Analysis Chapter 11: Vignettes, Media, Photovoice and Story Completion Part 3: Data Analysis Methods Chapter 12: Thematic Analysis Chapter 13: Phenomenology Chapter 14: Discourse Analysis Chapter 15: Univariate Analysis Chapter 16: Bivariate Analysis Chapter 17: Multivariate Analysis Part 4: Finishing Off Your Research Chapter 18: Writing Up Your Study Chapter 19: Reflecting on Your Research
Part 1: Planning Your Research Chapter 1: What is Research and Why Do We Do It? Chapter 2: Choosing Your Research Topic Chapter 3: Your Theoretical Approach Chapter 4: Research Design Chapter 5: Research Ethics Chapter 6: Recruiting Participants and Sampling Part 2: Data Collection Methods Chapter 7: Interviews and Focus Groups Chapter 8: Questionnaire Design Chapter 9: Experiments Chapter 10: Secondary Data Analysis Chapter 11: Vignettes, Media, Photovoice and Story Completion Part 3: Data Analysis Methods Chapter 12: Thematic Analysis Chapter 13: Phenomenology Chapter 14: Discourse Analysis Chapter 15: Univariate Analysis Chapter 16: Bivariate Analysis Chapter 17: Multivariate Analysis Part 4: Finishing Off Your Research Chapter 18: Writing Up Your Study Chapter 19: Reflecting on Your Research
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