Paul Brunt, Susan Horner, Natalie Semley

Research Methods in Tourism, Hospitality and Events Management (eBook, ePUB)

• Format: ePub

Produktbeschreibung

A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

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Produktdetails

• Verlag: SAGE Publications
• Seitenzahl: 360
• Erscheinungstermin: 2. Oktober 2017
• Englisch
• ISBN-13: 9781526422262
• Artikelnr.: 49274506

Autorenporträt

Professor Paul Brunt is Head of the School of Tourism & Hospitality at the University of Plymouth. Paul wrote 'Market Research in Travel and Tourism' in 1997, which was based on his teaching at the time. This booked helped many a student project, and was used extensively in teaching across colleges and universities in the UK at the time. Paul was a co-author of 'Tourism: A Modern Synthesis' in 2001, and has also written book chapters and papers on his research area of the linkages between tourism and crime.

Paul helped develop the first tourism and hospitality degrees at the University of Plymouth in the early 1990s. Events management, and cruise management were later additions to our portfolio, and our programmes are now delivered by the school to around 1000 students in Plymouth, Hong Kong and Sri Lanka.

Inhaltsangabe

Chapter 1: What is Research?
Chapter 2: Research Methods
Chapter 3: Planning a Project
Chapter 4: Selecting a Sample
Chapter 5: Quantitative Data Collection Methods
Chapter 6: Qualitative Data Collection Methods
Chapter 7: Analysing the Data: A Quantitative Approach
Chapter 8: Analysing the Data: A Qualitative Approach
Chapter 9: Writing Up, Presenting and Publishing the Results