The book offers a reinterpretation of Identity Fusion Theory through a discursive perspective, critiquing its cognitivist assumptions about the nature of human relationships and identity. In this way, its scope extends to wider critiques of experimental and quantitative methods in contemporary social psychology. It argues that such theoretical and methodological shortcomings, rather than hindering a flawed approach, can accelerate its adoption in social psychology by creating an image of theoretical unity and consistency on top of a field characterised by confusion and contradiction.
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