Revitalising Audience Research (eBook, ePUB)

Innovations in European Audience Research
Redaktion: Zeller, Frauke; O'Neill, Brian; Ponte, Cristina

• Format: ePub

Produktbeschreibung

The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 304
• Erscheinungstermin: 24. Oktober 2014
• Englisch
• ISBN-13: 9781317649441
• Artikelnr.: 41834400

Autorenporträt

Frauke Zeller is Assistant Professor in the School of Professional Communication at Ryerson University, Canada Cristina Ponte is Associate Professor in the Department of Communication Science at the Universidade Nova de Lisboa, Portugal Brian O'Neill is Head of the School of Media at the Dublin Institute of Technology, Ireland

Inhaltsangabe

Introduction: Revitalising Audience Research: Innovations in European
Audience Research Frauke Zeller, Cristina Ponte, and Brian O'Neill Part I:
Methodological Revitalisation and Innovation 1. Lost in Transition?
Conducting a Hybrid Ethnography 'In' and 'Out' Second Life Katleen Gabriels
and Joke Bauwens 2. 'If You Asked Me...' Exploring Autoethnography as a
Means to Critically Assess and Advance Audience Research Alexander Dhoest
3. Expanding the Reach of the Interview in Audience and Reception Research:
The Performative and Participatory Models of Interview David Mathieu and
Maria José Brites 4. Software Studies and the New Audiencehood of the
Digital Ecology Craig Hight 5. Emergent Group Identity Construal in Online
Discussions: A Linguistic Perspective Barbara Lewandowska-Tomaszczyk 6.
Using Linguistic Ethnography to Study Techno Eliteness of Social Media
Audiences Joke Beyl and Yuwei Lin 7. Exploring Landscapes of News
Consumption Cross-Nationally: The Use of Q Methodology to Fuse Quantitative
and Qualitative Approaches for Increased Explanatory Power in Comparative
Research Cédric Courtois, Kim Christian Schrøder, and Christian Kobbernagel
Part 2: New Fields of Research, New Challenges 8. From the Womb to the
Tomb: Conceptual Similarities in Studying the Youngest and the Oldest of
Audiences Dafna Lemish and Galit Nimrod 9. Grey Zones: Audience Research,
Moral Evaluations and Online Risk Negotiation Ingunn Hagen and Ana Jorge
10. Using and Not Using Social Media: What Triggers Young People's SNS
Practices? Christine W. Trültzsch-Wijnen, Sascha Trültzsch-Wijnen and Andra
Siibak 11. Audiences as Socio-Technical Actors: The 'Styles' of SNS Users
Piermarco Aroldi and Nicoletta Vittadini 12. The Intermediality of
Cross-Media Audiences: The Case of Digital Television Taisto Hujanen and
Seppo Kangaspunta 13. Exploring Audience Activities and Their
Power-Relatedness in the Digitalised City: Diversity and Routinisation of
People's Media Relations in the Triply Articulated Urban Space Seija Ridell
14. Big Data in Audience Research: A Critical Perspective Frauke Zeller