Rhetorical and Critical Approaches to Public Relations II (eBook, PDF)

Redaktion: Heath, Robert L.; Waymer, Damion; Toth, Elizabeth L.

• Format: PDF

Produktbeschreibung

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 392
• Erscheinungstermin: 4. März 2009
• Englisch
• ISBN-13: 9781135220877
• Artikelnr.: 43071664

Autorenporträt

Heath, Robert L.; Toth, Elizabeth L.; Waymer, Damion

Inhaltsangabe

Introduction by Robert Heath....Section One: Rhetorical Heritage and
Critical Tradition....1. Robert L. Heath: The Rhetorical Tradition: Wrangle
in the Market....2. Elizabeth L. Toth: The Case for Pluralistic Studies of
Public Relations: Rhetorical, Critical, and Excellence Perspectives ....3.
David McKie and : Theoretical Black Holes: A Partial A to Z of Missing
Critical Thought in Public Relations ....4. Maureen Taylor: Civil Society
as a Rhetorical Public Relations Process....5. Ron Pearson: Perspectives on
Public Relations History ....6. Linda Aldoory: Feminist Criticism in Public
Relations: How Gender Can Impact Public Relations Texts and
Contexts....Section Two: Creating Shared Meaning through Ethical Public
Relations Promotion and Publicity....7. Lars Thoger Christensen and Roy
Langer. Public Relations and the Strategic Use of Transparency -
Consistency, Hypocrisy and Corporate Change. ....8. Josh Boyd: 756*: The
Legitimacy of a Baseball Number....9. Jane Stuart Baker, Charles Conrad,
Chris Cudahy and Jennifer Willyard: The Devil in Disguise: Voixx, Drug
Safety and the FDA....10. Robert L. Heath and Damion Waymer. Activist
Public Relations: A Case Study of Frederick Douglass' Fourth of July
Address ....11. Damion Waymer and Lan Ni: Connecting Organizations and
Their Employee Publics: The Rhetorical Analysis of Employee-Organization
Relationships (EOR) ....Section Three: Activism, Issues, Crisis and Risk:
Rhetorical Heavy Lifting....12. W. Timothy Coombs: Crisis, Crisis
Communication, Reputation, and Rhetoric ....13. Rebecca J. Meisenbach &
Sarah Bonewits Feldner: Dialogue, Discourse Ethics, and Disney ....14.
Michael J. Palenchar and Kathy R. Fitzpatrick: Secret Persuaders: Ethical
and Rhetorical Perspectives on the Use of Public Relations Front
Groups....15. Suzanne Boys: Inter-Organizational Crisis
Communication:..Exploring Source and Stakeholder Communication in the Roman
Catholic Clergy Sex Abuse Case....Section Four: Character, Ethics, and
Legitimacy in the Practice of Public Relations....16. Karen Miller Russell:
Character, Ethics and Legitimacy in the Practice of Public Relations: John
W. Hill and Arthur Page ....17. Josh Boyd and Sarah Hagedorn VanSlette:
Send Out a Posse: Outlaw Discourse As Postmodern Rhetoric ....18. Ashli
Quesinberry Stokes and Rachel Holloway: Documentary as Activist Medium: The
Wal-Mart Movie....19. Øyvind Ihlen: Good Environmental Citizens? The Green
Rhetoric of Corporate Social Responsibility..