As the new generation comes of age, a new method is being utilized in all areas of communication. This new generation - Generation i - desires its communication at a different rate than its predecessors. This new Gen-i wants its information Internet-ready and interactive. This generation has become involved in the immediate and it is not going away. Interactive media is here to stay - from the halls of famous museums to the conference rooms of corporations to the entertainment centers in our homes. A new vision of information distribution has taken root. The main goal of this book is to help you take your best steps in that new direction. To help you understand the effects of this new platform and to be aware of its abilities and its dangers.
As a friend once said, "no matter how thin you slice it, there are always two sides."
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