Routledge Handbook of International Sport Business (eBook, PDF)

Redaktion: Dodds, Mark; Ahonen, Aila; Heisey, Kevin

• Format: PDF

Produktbeschreibung

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law.

Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

• International Sport Business Strategy
• Sport Marketing
• Sport Economics and Finance
• International Sport Law
• Sport Media and Communication
• Sport Tourism
• Sport Development.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 420
• Erscheinungstermin: 13. September 2017
• Englisch
• ISBN-13: 9781317486534
• Artikelnr.: 49268113

Autorenporträt

Mark Dodds is a Professor of Sport Management at SUNY Cortland, USA. Mark earned a JD from Marquette University Law School and is a doctoral candidate at the University of Jyväskylä, Finland. His research interests include legal issues in sport business and sport corruption. Kevin Heisey is Associate Professor in the College of Business Administration at the American University in the Emirates, Dubai, UAE where he served as Associate Dean and director of the Sport Management and Master of Business Administration programmes. He currently serves as adjunct professor and subject matter expert in the "Economic & Financial Management of Sport" component of the Master of Science in Sport Management at Liberty University, Lynchburg, Virginia, USA. Among his research interests are the global sport business (finance, economics and marketing) and sport for development and peace. Aila Ahonen is a Senior Lecturer at JAMK University of Applied Sciences, Finland. She teaches Sport Management and Sport Marketing, and her research areas are related to sport entrepreneurship and sport events. She is a board member of the European Association for Sport Management (EASM).

Inhaltsangabe

Introduction [Mark Dodds, Kevin Heisey and Aila Ahonen] Part 1:
International Sport Business Strategy 1. Export of National Sport Leagues
[Herbert Woratschek, Guido Schafmeister and Tim Ströbel] 2. Sport Business
Intelligence and Data-Driven Decisions: The Case of AKK Sports Ltd and WRC
Championship Neste Rally Finland [Risto Rasku and Douglas Michele Turco]
3. The UEFA Euro Championship 2020: A Path to Success or a Mistake in the
Making? [Claudia Stura, Christina Aicher, Robert Kaspar, Carina Klein,
Susanne Schulz and Stefan Unterlechner] 4. Major sport events at the center
of International Sport Federations' resource strategy [Josephine Clausen
and Emmanuel Bayle] 5. Hosting International Sporting Events [Heather L.
Dichter] 6. Globalisation of Sport Business Management Education [Pedro
Guedes de Carvalho and Darlene A. Kluka] Part 2: Sport Marketing 7.
Marketing Implications of Playing Regular Season Games in International
Markets: Losing 'Home' Domestic Advantage or Gaining 'Away' International
Advantage? [Eric Schwartz] 8. Olympic Games Image Perceptions Among Onsite
Spectators: The Cases of Beijing, London and Sochi [Kyriaki (Kiki)
Kaplanidou, Serkan Berber and Dan Drane] 9. The Role of Endorsement in
International Sports Marketing [Sara Keshkar] 10. Women's Tennis
Association Efforts in Asian Markets [Vicky Martin and Valentina Starkova]
11. Globalizing a Brand Through Sport Sponsorships: The Case of Turkish
Airlines and Its Sport Marketing Efforts [Cem Tinaz] Part 3: Sport
Economics and Finance 12. Football's Failing Finances [John Beech] 13.
Debentures in the United Kingdom and Seat Licenses in the United States:
Assessing the Similarities and Differences [Kevin Heisey] 14. The
Significance of Direct Economic Impact of International Sport Events for
the Hosting City [Osmo Laitila and Noud van Herpen] 15. Maximizing Revenue
Through Ticketing Technology [Jim Reese] 16. Sport Industry in China:
Opportunities and Challenges [Dongfeng Liu] 17. International Trade of
Sport Products: Free Trade Agreements, Sporting Goods and Playing Talent
[Sungho Cho] Part 4: Legal Aspects 18. Athlete Involvement in the
Governance of Sport Organizations [Bogdan Ciomaga, Lucie Thibault and Lisa
A. Kihl] 19. Athlete Image Rights in the US and UK [Simon Boyes and Natasha
Brison] 20. How Can Sport Sponsors Comply with International Corruption
Laws [Mark Dodds] 21. Trademark Protection Across Borders [Kerri Cebula]
22. Privacy at Work: Strategies for Successful Social Media Policies
[Lauren McCoy] Part 5: Sport Media and Communication 23. Hijacking of a
Hashtag: The Case of #CheersToSochi [Lauren Burch, Ann Pegoraro and Evan
Fredrick] 24. Arabian Gulf Game Plan: The Social Media Marketing Strategy
of the Emirates American Football League [Matthew A. Gilbert] 25.
Internationalization as a Strategy for Success in the LPGA [Tara Mahoney]
26. Sports-Media Complex and the Business of Football in Africa [Gerard A.
Akindes] Part 6: Sport Tourism 27. Global Sport Tourism and the Lure of
Mega-Events [Brendon Knott and Kamilla Swart] 28. Sports Facilities Tourism
[Louise Bielzer] 29. Promoting Responsible Sustainability in Sport Tourism:
A Logic Model Approach [Derek van Rheenen] 30. Small-Scale Active Sport
Tourism is International Business [Richard J. Buning and Brian D. Krohn]
Part 7: Sport Development 31. India: From a Cricketing Nation to a Business
Industry [Juthika Mehta] 32. The Role of Highlight Events in
Sport-For-Development [Nico Schulenkorf and Katie Schlenker] 33. Social
Entrepreneurship and Sport [Jonathan Robertson] 34. The Importance of
Entrepreneurship in Small and Medium Size Sport Enterprises [Aila Ahonen
and Sari Savolainen] 35. Partnership Building to Create Change [Kevin
Heisey]