Mark W. Johnston, Greg W. Marshall, Jessica L. Ogilvie

Sales Force Management (eBook, ePUB)

Leadership, Innovation, Technology

• Format: ePub

Produktbeschreibung

This 14th edition of Sales Force Management continues to build on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice.

By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source. The authors have strengthened the focus on the use of technology in sales management including the use of AI in predictive sales analytics, updated the content to reflect the enduring impact of the Covid-19 pandemic, and revised the case studies and features throughout. Pedagogical features include the following:

• All-new "Thought Bubblers" posing international challenges regularly encountered by sales managers to develop students' cultural intelligence and ability to handle cross-cultural interactions with ease
• Engaging breakout questions designed to spark lively discussion
• Leadership Challenge assignments at the end of every chapter to help students understand and apply the principles they have learned in the classroom
• Minicases updated to reflect contemporary B2B industry settings that today's graduating sales students will find themselves in, such as technology sales roles
• Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers
• Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales
• Role-Play exercises at the end of each chapter, designed to enable students to learn by doing

This fully updated new edition is an invaluable resource for students of sales management at both undergraduate and postgraduate levels. Online supplementary resources include an Instructor's Manual and PowerPoint lecture slides.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 500
• Erscheinungstermin: 31. März 2025
• Englisch
• ISBN-13: 9781040301319
• Artikelnr.: 73434886

Autorenporträt

Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College in Florida, USA, and is a consultant for firms in the personal health care, chemical, transportation, service, and telecommunications industries.

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College in Florida, USA, and is a Professor of Marketing and Sales at the Aston Business School in Birmingham, UK.

Jessica L. Ogilvie is the Edward A. Brennan Chair in Marketing and Executive Director of the Center for Professional Selling at Marquette University in Wisconsin, USA.