Schmidt Norking

SBA - Strategic Brand Alignment (eBook, ePUB)

• Format: ePub

Produktbeschreibung

In the fast-paced, ever-changing world of business, the term "brand" is often thrown around as a buzzword, but what does it really mean? More importantly, what does it take to build a brand that not only stands out but also delivers on its promises? These are the questions that inspired Strategic Brand Alignment.

Over the years, we've had the privilege of working across industries, markets, and cultures, witnessing firsthand how brands rise, fall, adapt, and evolve. From the dazzling successes to the cautionary tales, one thing has consistently stood out: the gap between strategy and execution is where many brands succeed-or fail. This book is not about theory or abstract concepts. It's about the practical realities of making a brand work in the real world. It's about aligning vision with delivery, ensuring that every part of a business-from leadership to customer service- works in harmony to support the brand's identity and goals.

Strategic Brand Alignment is the product of countless late-night debates, lessons learned in the field, and a shared curiosity about why some brands thrive while others falter. It's written for business leaders, marketers, entrepreneurs, and creators who want to go beyond catchy slogans and aesthetic logos to build brands that truly resonate with their audiences. In these pages, you'll find a blend of actionable insights, real-world examples, and thought-provoking questions designed to help you rethink how you approach your brand.

Whether you're launching something new, revitalizing an established name, or simply trying to stay competitive in a crowded market, this book offers the tools and perspectives to guide you on your journey.

We hope Strategic Brand Alignment inspires you to close the gap between strategy and execution and create a brand that not only stands out but also stands for something.

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Produktdetails

• Verlag: Schmidt Norking
• Erscheinungstermin: 11. April 2025
• Englisch
• ISBN-13: 9798230961048
• Artikelnr.: 73813439

Autorenporträt

About the Authors

Bruno Schmidt and Noel Norking are longtime friends who turned their shared passion for strategy and innovation into a lifelong collaboration. From their school days to co-authoring Strategic Brand Alignment, their journey is a mix of professional expertise and personal camaraderie.

Bruno is the strategist with a hands-on approach. His career in international strategic consulting saw him working at the operations level of industries ranging from consumer goods to technology and automotive. An alumnus of the prestigious Wharton School, Bruno knows how to turn big ideas into practical solutionsand always brings an inventive spark to the table.

Noel is the tech-savvy globetrotter who blends analytical precision with a creative soul. An alumnus of Fuhu-Copenhagen Business College, where he studied economics, and with a marketing specialization from Henley Management College, Noel comes from a family of creatives. This background has always fueled his knack for innovation and unique solutions. His career spans leadership roles in capital markets, technology, and marketing, where he's been at the forefront of creating and implementing forward-thinking strategies across the world's major financial and tech hubs.

Together, Bruno and Noel bring their unique blend of insight and humor to Strategic Brand Alignment. This isn't just a book about businessit's a guide to bridging strategy and execution with a dash of personality and a whole lot of real-world know-how.