Lee Parrish

Security Relationship Management (eBook, PDF)

Leveraging Marketing Concepts to Advance a Cybersecurity Program

• Format: PDF

Produktbeschreibung

Aligning information security to the goals and strategies of the business is paramount for ensuring risks are addressed, without an abundance of negative impacts to the company. But how does a Chief Information Security Officer (CISO) accomplish effective alignment? A security executive must understand the detailed needs of business leaders and stakeholders from across all corners of the company. We cannot rely on a standard cadence of general security discussions across all of the lines of business, as well as functional areas, and expect our alignment to be maximally effective. Instead, we should promote our security programs in such a way that makes it personal to whomever we are speaking with at any given time.

By leveraging already established and tested marketing concepts, slightly altered for information security, the CISO can tailor their message to fit the needs of each stakeholder. This allows for in-depth business alignment, as well as a holistic view of the company's underpinnings for the CISO. Within these pages, the reader will learn how segmentation, the Four Ps, and customer relationship management techniques, can help to transform their security program. Additionally, the book introduces a concept called Security Relationship Management (SRM) that optimizes the creation and nurturing of the hundreds of professional relationships (within and outside the company) that a CISO must balance each week. Through structured tracking of interactions and analyzing SRM data, the CISO ensures that relationships are managed effectively, which increases alignment between the business and cybersecurity initiatives. Pick up your copy of Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program, today to begin your SRM journey.

Please visit www.novelsecurity.com for more information.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 122
• Erscheinungstermin: 22. April 2025
• Englisch
• ISBN-13: 9781040346600
• Artikelnr.: 73653865

Autorenporträt

Lee Parrish is an award-winning technology executive with over two decades of unique experience in blending cybersecurity expertise with essential business competencies. As a Chief Information Security Officer, he has built customized cybersecurity strategies for global Fortune 500 corporations and has led real-world incident responses to cyber events. Lee has served as a trusted advisor on cybersecurity to multiple boards consisting of Chief Executive Officers, a former White House Chief of Staff, retired high-ranking military officers and a former U.S. Presidential candidate.

Lee possesses two graduate degrees and is certified as both a Boardroom Qualified Technology Expert as well as a Certified Information Systems Security Professional. He has published numerous articles in industry journals, contributed to a best-selling information security book, and authored The Shortest Hour: An Applied Approach to Boardroom Governance of Cyber Security, as well as a children's book on cybersecurity. He is a frequent speaker at international security conferences and a guest on various podcasts.

Lee is a combat veteran of the United States Marine Corps.

Inhaltsangabe

Dedication. Introduction. Chapter 1: Aligning on the CISO Role. Chapter 2:
Security Relationship Management Defined. Chapter 3: Marketing Concepts
Re-Imagined. Chapter 4: Segmentation (Not the Network Kind). Chapter 5:
Segmentation Suggestions. Chapter 6: The Core Attributes of Segments.
Chapter 7: The ABC's of SRM. Chapter 8: SRM Analytics. Chapter 9: Moving
Outside of Your Corporation. Chapter 10: Addressing Challenges. Chapter 11:
The Future of SRM. Appendix: SRM Toolkit.