Josh Weltman

Seducing Strangers (eBook, ePUB)

How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

• Format: ePub

Produktbeschreibung

How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and "Mad Men" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it. Here's how you can do it. And do it better.

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Produktdetails

• Verlag: Workman Publishing Company
• Seitenzahl: 208
• Erscheinungstermin: 7. April 2015
• Englisch
• ISBN-13: 9780761184195
• Artikelnr.: 44174215

Autorenporträt

Josh Weltman is the advertising consultant and a co-producer on the hit show Mad Men. A creative director for more than 25 years, he's worked on advertising and marketing campaigns for both global brands and boutique clients. He lives with his family in Los Angeles, California.