In the mid-1970s CIA officials developed a public relations strategy to fend off the agency's critics. In Selling the CIA David Shamus McCarthy describes a PR campaign that proceeded with remarkable continuityand effectivenessthrough the decades and regimes that followed. He deftly chronicles the agency's efforts to project an image of openness and accountability, even as it did its best to put a positive spin on secrecy[m]ore openness with greater secrecy, in the Orwellian words of one director of public affairs. A tale of machinations and manipulation worthy of Hollywood, McCarthy's work exposes a culture of secrecy unwittingly sustained by the forces of popular culture; a public relations offensive working on all fronts to perpetuate the CIA's mystique as the heroic guardian of national security.
Our failures are known, our successes are not has been the guiding mantra of this initiative. Selling the CIA spotlights how the agency's success in outmaneuvering Congress and avoiding public scrutiny stands as a direct threat to American democracy.
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