Ilan Alon

Service Franchising (eBook, PDF)

A Global Perspective

• Format: PDF

Produktbeschreibung

Service Franchising extracts observations about international franchising from both the scholarly and trade literature. The work adds insight gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. Besides being a breakthrough text for researchers in business and economics, the book offers guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace. The author has made major contributions to the understanding of franchising, both through his own research and his compilation and review of the work of other researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.

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Produktdetails

• Verlag: Springer US
• Seitenzahl: 264
• Erscheinungstermin: 14. März 2006
• Englisch
• ISBN-13: 9780387282565
• Artikelnr.: 37287902

Autorenporträt

Ilan Alon, Crummer Graduate School of Management, Rollins College, Winter Park, FL, USA

Inhaltsangabe

Franchising Development.- Why Do Companies Use Franchising?.- What are the Social and Economic Benefits and Costs of Global Franchising?.- What is the Economic Impact of Service Franchising Investment?.- Franchising Strategies and Types.- Does Franchising Provide Superior Financial Returns?.- How Do Franchisors Evaluate Foreign Markets?.- When is Master International Franchising a Preferred Mode of Entry?.- How Do International Franchisors Cluster?.- Franchising in Emerging Markets.- Franchising in Russia.- Franchising in the Philippines.- Conversion Franchising in Slovenia.- Cases in International Franchising.- Franchising with Kodak in China.- The Internationalization of Marks & Spencer.- Concluding Remarks.