Emma Carter

Shaping a DesignedUp Organisation (eBook, ePUB)

The Journey to Design Maturity

• Format: ePub

Produktbeschreibung

This book focuses on maturing design capabilities within organisations. It helps designers to spread and scale their influence to help tech organisations and consultancies to become driven by design rather than driving design. Organisations driven by design have been shown outperform those that are not.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Erscheinungstermin: 10. Juni 2025
• Englisch
• ISBN-13: 9781040389768
• Artikelnr.: 73853342

Autorenporträt

Award-winning design leader, speaker, author, and mentor Emma Carter has more than 20 years of experience driving a customer-centric approach to problems. She has led organisations and teams through the journey of taking a human-centred approach to think from the user's perspective and deliver value. Throughout her career, she has excelled at leading and nurturing teams, creating engaging digital products, visual and interactive design, branding and looking at the problem across all the customer, employee and brand touch-points to solve problems and create a personal and total brand experience.

Inhaltsangabe

Introduction. Scaling Design Throughout the Organisation 1. The Business of
Design 2. BusinessedUp 3. Becoming a DesignedUp Organisation 4.
Recalibrating Systemic Beliefs 5. Upscaling Design 6. Pattern Matching and
Transformation 7. You've Arrived 8. Conclusion