Gerd Gigerenzer, Peter M. Todd, Abc Research Group

Simple Heuristics that Make Us Smart (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.

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Produktdetails

• Verlag: OUP eBook
• Erscheinungstermin: 12. Oktober 2000
• Englisch
• ISBN-13: 9780190286767
• Artikelnr.: 42727306

Autorenporträt

Dr. Gerd Gigerenzer is the Director of the Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development. Dr. Peter M. Todd is Research Scientist at the Max Planck Institute for Human Development.

Inhaltsangabe

* The ABC Research Group
* I. The Research Agenda
* 1: Gerd Gigerenzer and Peter M. Todd: Fast and Frugal Heuristics: The
Adaptive Toolbox
* II. Ignorance-Based Decision Making
* 2: Daniel G. Goldstein and Gerd Gigerenzer: The Recognition
Heuristic: How Ignorance Makes Us Smart
* 3: Bernhard Borges et al.: Can Ignorance Beat the Stock Market?
* III. One-Reason Decision Making
* 4: Gerd Gigerenzer and Daniel G. Goldstein: Betting on One Good
Reason: The Take The Best Heuristic
* 5: Jean Czerlinski, Gerd Gigerenzer, and Daniel G. Goldstein: How
Good Are Simple Heuristics?
* 6: Laura Martignon and Ulrich Hoffrage: Why Does One-Reason Decision
Making Work? A Case Study in Ecological Rationality
* 7: Jörg Rieskamp and Ulrich Hoffrage: When Do People Use Simple
Heuristics, and How Can We Tell?
* 8: Laura Martignon and Kathryn Blackmond Laskey: Bayesian Benchmarks
for Fast and Frugal Heuristics
* IV. Beyond Choice: Memory, Estimation, and Categorization
* 9: Ulrich Hoffrage and Ralph Hertwig: Hindsight Bias: A Price Worth
Paying for Fast and Frugal Memory
* 10: Ralph Hertwig, Ulrich Hoffrage, and Laura Martignon: Quick
Estimation: Letting the Environment Do the Work
* 11: Patricia M. Berretty, Peter M. Todd, and Laura Martignon:
Categorization by Elimination: Using Few Cues to Choose
* V. Social Intelligence
* 12: Philip W. Blythe, Peter M. Todd, and Geoffrey F. Miller: How
Motion Reveals Intention: Categorizing Social Interactions
* 13: Peter M. Todd and Geoffrey F. Miller: From Pride and Prejudice to
Persuasion: Satisficing in Mate Search
* 14: Jennifer Nerissa Davis and Peter M. Todd: Parental Investment by
Simple Decision Rules
* VI. A Look Around, A Look Back, A Look Ahead
* 15: Adam S. Goodie et al.: Demons versus Heuristics in Artificial
Intelligence, Behavioral Ecology, and Economis
* 16: Peter M. Todd and Gerd Gigerenzer: What We Have Learned (So Far)
* References
* Name Index
* Subject Index