Stephan Spencer

Social eCommerce (eBook, PDF)

Increasing Sales and Extending Brand Reach

• Format: PDF

Produktbeschreibung

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you cant control the conversations, you can influence them. This book will teach you how.If mismanaged, social media can create more noise than signal. It can be a time and energy suckfor you and your audience. Or worse still, it can become an echo chamber for negative PR.If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competitionall on a shoestring budget. Whether youre selling digital goods and services, physical goods, or local services, this book has the answers.Strategize and optimize your social presence in ways you didnt know were possibleDrive more clicks and sales with better-performing Facebook adsDevelop remarkable content with viral potentialManage your online reputation, instead of letting it manage youIntegrate social media into your SEO strategy, and vice versaLeverage online influencers to promote your brand, and become an influencer yourself

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Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 310
• Erscheinungstermin: 1. August 2014
• Englisch
• ISBN-13: 9781449366988
• Artikelnr.: 52953630

Autorenporträt

Stephan Spencer is the author of Google Power Search (O'Reilly, 2011). He is the founder of Netconcepts, a leading SEO firm that was acquired in January 2010 by search marketing agency Covario. He is the inventor of the automated pay-for-performance SEO technology platform GravityStream, now re-branded as Covario's Organic Search Optimizer. Stephan is a regular contributor to Search Engine Land, Multichannel Merchant, Practical Ecommerce, and MarketingProfs, among others. Stephan is a sought-after conference presenter who's spoken on SEO at hundreds of events across the globe for organizations such as the AMA, DMA, Shop.org, Internet Retailer, SMX, SES, PubCon, O'Reilly/TechWeb, Blog World Expo, Affiliate Summit, Elite Retreat, IIMA, ECMOD, IQPC and IIR. Stephan is also an avid blogger. He blogs at StephanSpencer.com, NaturalSearchBlog.com, BusinessBlogConsulting.com, ChangesForGood.org, and GoogleISuggest.blogspot.com. He is currently producing a video-based SEO training and coaching program at ScienceofSEO.com.