Alex Gonçalves

Social Media Analytics Strategy (eBook, PDF)

Using Data to Optimize Business Performance

• Format: PDF

Produktbeschreibung

Shows you how to use analytics to make data-based decisions, grow social channels, and effectively compete

Teaches you what data is, where it is found, how it is aggregated, and how it produces value and insights

Helps you navigate the sometimes confusing social media market to find what services truly have value

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Produktdetails

• Verlag: Apress
• Seitenzahl: 306
• Erscheinungstermin: 12. November 2017
• Englisch
• ISBN-13: 9781484231029
• Artikelnr.: 53061892

Autorenporträt

Alex Gonçalves works for Quintly (professional social media analytics), training and providing analytics to social media teams around the world from global companies such as Peugeot & Citroen, Danone, Autodesk, and Monster Energy, as well as from global PR agencies such as Ogilvy, Leo Burnett, Publicis, Mediacom, Mindshare, Havas, and many others. Alex's global experience combined with his professional experience has given him an understanding of the different contexts of digital marketing around the world. He has lived in the United States, Germany, England, Czech Republic, Portugal, and Brazil. He currently lives in the United States, where he continues to expand his work and help professionals improve their use of social media analytics.